Web Kaizen™ - Excellence in digital communication through continuous improvement %

Stuffing keywords into every content bite is a recipe for SEO indigestion.

Email Your Way to Better SEO

Email is a great way to get actionable feedback from your best customers to drive your SEO efforts.

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Simple Search Marketing

Search Engine Marketing (SEM) can be challenging. Keep it simple and continually assess performance to get the most out of it.

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White water with motion blur flowing past trees and rocks covered with moss and plants as it reaches the edge of a waterfall, splashing to the lake below. The plants and trees are adapting to the relentless and overwhelming pressure of rushing water and are surviving living on the edge of a waterfall.

Work Conversion Wonders

Testing a web page boils down to testing its performance against an alternative, nearly duplicate page…

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Light bulb with brain inside the hands of the businessman. The concept of the business idea.

Get More Conversions with Smart Bids

Google Ads provides a number of automated bidding strategies, but four are “smarter” than the rest: these are Google’s Smart Bidding Strategies, and if you aren’t using them, you probably…

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