Web Kaizen™ - Excellence in digital communication through continuous improvement %
Sidestep Testing Traps
Savvy marketers test everything – but even they may stumble into these testing traps.
avoid the traps
Open the Door to Local Search
Own a brick and mortar business? Help customers find you online and on Main Street.
open the door
Avoid Search Marketing Missteps
Search marketers walk a spending tightrope. Avert disaster with a balanced approach.
watch your step
Email

Email Your Way to Better SEO

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Email is a great way to get actionable feedback from your best customers to drive your SEO efforts.

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SEM

Simple Search Marketing

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Search Engine Marketing (SEM) can be challenging. Keep it simple and continually assess performance to get the most out of it.

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White water with motion blur flowing past trees and rocks covered with moss and plants as it reaches the edge of a waterfall, splashing to the lake below. The plants and trees are adapting to the relentless and overwhelming pressure of rushing water and are surviving living on the edge of a waterfall.
WordPress

Work Conversion Wonders

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Testing a web page boils down to testing its performance against an alternative, nearly duplicate page…

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Light bulb with brain inside the hands of the businessman. The concept of the business idea.
SEM

Get More Conversions with Smart Bids

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Google Ads provides a number of automated bidding strategies, but four are “smarter” than the rest: these are Google’s Smart Bidding Strategies, and if you aren’t using them, you probably…

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