Analytics Archives - Web Kaizen™
Team of business people discussing digital marketing metrics report and return on investment strategy for advertisement campaign, data analytics dashboard on computer screen in office

6 Google Analytics Essentials

These 6 easy-to-understand Google Analytics reports will help you formulate a strategic measurement plan.

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Man in maze

Sidestep Content Testing Traps

Savvy marketers test everything – but even they may stumble into these testing traps.

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Businessman in life jacket

Grab Your Analytics Life Jacket

Using Google Analytics can be like drinking from Niagara Falls: you can be swept away and drown in data. Learn how to save yourself from the data deluge.

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Measurement of the diameter of the gasket using a digital caliper

Got Analytics? Get a Measurement Plan

It’s great to record page visits – but accomplishing anything concrete with Google Analytics takes a plan. Specifically, a measurement plan.

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