Sidestep Testing Traps
Savvy marketers test everything – but even they may stumble into these testing traps.
Open the Door to Local Search
Own a brick and mortar business? Help customers find you online and on Main Street.
Directing Direct Traffic in Google Analytics
As reported in SearchEngineLand, an experiment by Groupon showed that up to 60% of website traffic recorded as “direct” was actually from indeterminate sources.Read more »
From a Whisper to a Roar: The Rise of Voice-Based Search
It’s estimated that by 2020, half of all searches will use voice and 30% of searchers won’t even use a screen to find what they seek.Read more »