Directing Direct Traffic in Google Analytics
As reported in SearchEngineLand, an experiment by Groupon showed that up to 60% of website traffic recorded as “direct” was actually from indeterminate sources.
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From a Whisper to a Roar: The Rise of Voice-Based Search
It’s estimated that by 2020, half of all searches will use voice and 30% of searchers won’t even use a screen to find what they seek.
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