Web Kaizen™ - Page 8 of 8 - Excellence in digital communication through continuous improvement %

Yes, the Land of Kaizen is a great place to be – and here are 6 steps to get there.

Web Traffic Marked as Direct May Not Be

Directing Direct Traffic in Google Analytics

As reported in SearchEngineLand, an experiment by Groupon showed that up to 60% of website traffic recorded as “direct” was actually from indeterminate sources.

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The rise of voice-based search

From a Whisper to a Roar: The Rise of Voice-Based Search

It’s estimated that by 2020, half of all searches will use voice and 30% of searchers won’t even use a screen to find what they seek.

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