A/B Testing Archives - Web Kaizen™
White water with motion blur flowing past trees and rocks covered with moss and plants as it reaches the edge of a waterfall, splashing to the lake below. The plants and trees are adapting to the relentless and overwhelming pressure of rushing water and are surviving living on the edge of a waterfall.

Work Conversion Wonders

Testing a web page boils down to testing its performance against an alternative, nearly duplicate page…

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Blocks on table

The ABC’s of A/B Testing

Do you believe you’re maximizing your email’s impact? Move from ‘believing’ to knowing through A/B testing!

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Excited female student feels euphoric

Test Your Email Savvy

Animated graphics, huge fonts and in-your-face color schemes are not as effective as novices think.

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